Google has been pushing image search for a while now , so it offers plenty of video and photo results on the first SERP screen. Again, this is content that may not be generated by your own brand. If an influencer has reviewed your products on YouTube, a specialist website or a supplier/customer has posted a photo of your business, they will be there. A number of other searches related to your business are also displayed, such as your services, your products or proper names of your business.
It is important to consider here that YouTube is america cell phone number list owned by Google, so videos from that platform are usually displayed better or earlier than those from other platforms such as Vimeo or Facebook.
In order for the images that Google displays in this section to be the ones that benefit your interests (the ones you have on your website), you must follow a few basic tips such as optimizing their weight so that it is as small as possible, defining the 'alt' attribute that describes the image and naming each image file with your brand and a description of the product/service.
When you start a video campaign on YouTube, you have to think about the name of the video you are going to upload, the description, the title, the tags or the links. And, of course, it has to be hosted on your own channel, not on that of the production company or agency that filmed it for you. It is important to note that the second most used search engine in the world is YouTube , so good SEO work on this video platform can be crucial.
Regarding videos, a similar strategy applies
-
- Posts: 6
- Joined: Sun Dec 15, 2024 4:49 am