Due to the importance of Social Responsibility, in this article I am going to talk to you about sustainable business models , and more specifically, about the so-called “Sustainable Marketing”.
This is a particular type of marketing that derives from the jamaica phone number data social responsibility that companies have with their environment and that can have great benefits in the long term.
If you follow the Mailrelay blog regularly, I suspect that you already know what Corporate Social Responsibility is and that it refers to the voluntary participation of companies and corporations in complying with environmental protection, human rights and professional ethics laws and regulations.
1 · But is it enough to comply with laws and regulations relating to sustainability?
1.1 These companies usually carry out this business model with three fundamental objectives:
2 · What should we understand by “Sustainable Marketing”?
3 · What is the current situation of Sustainable Marketing and why do we need to start migrating to these good practices?
3.1 And what about those companies with a negative environmental impact?
4 · Sustainable Models are trends “in theory”, but what about in practice?
4.1 ► How are we doing in practice?
5 · What actions should we implement in our business to make it sustainable?
5.1 1. Start with the most basic: recycling
5.2 2. Optimize the use of resources
5.3 3. It all starts with the product
5.4 4. Take care of your work environment and your employees
5.5 5. Raise awareness among those around you
6 · Examples of companies or entities that are sustainable
6.1 ● Puma
6.2 ● Nike
6.3 ● Marks & Spencer
6.4 ● Intermarche
6.5 ● Starbucks
6.6 ● Amazon
7 · Examples of some companies that still do not take care of the environment “so much”
8 · Conclusion
· But is it enough to comply with laws and regulations relating to sustainability?
The answer is a resounding NO. In fact, the company must actively and constantly pursue a more environmentally friendly business model, both socially and environmentally, while remaining economically viable , both in its daily operations and in any action or event it carries out.
A company that complies with Corporate Social Responsibility is generally referred to as a “sustainable” company.
These companies usually carry out this business model with three fundamental objectives:
1.- Improve the company's public image and public confidence. Generally through a positive impact on the social and environmental surroundings.
2.- Add value to the company and what it represents , such as its products and/or services, improving competitiveness in the market. Opting for viable economic practices that do not have a negative effect on society or the environment.
3.- Reduce expenses and, consequently, increase the company's income in the medium and long term thanks to a “greener” operation, which allows us to save and optimize the use we give to the company's resources.
Now, there are many ways to implement socially responsible or sustainable practices within a company, and one of these is through Sustainable Marketing.
