If there are no allocation mechanisms, all marketing work will be in vain and sales results will not come. What usually happens when this error occurs is that contacts ready to enter the sales process are not attended to.
14. Not having defined nurturing mechanisms for unearned sales
There are 3 possible responses to a sales proposal:
Yeah
No
Contact me later.
In the case of contact me later, it is essential to have a mechanism of presence in front of the potential client, whether through mass communications, email, SMS or whatever is most useful for each company.
Without such a mechanism, 100% of future opportunities will be lost. And this will ultimately cause the cost per lead to increase, because instead of nurturing it and trying to approach it again, the contact is buried in a database that has a maintenance cost.
Sales mistakes:
Being a Marketing automation implementation, the largest number job function email list of potential errors are found in the Marketing department; but, that does not mean that the Sales department should be neglected:
mistakes in sales teams
15. Not participating in the prequalification and allocation rules:
When the sales department does not communicate the minimum requirements needed to successfully face a sales process, goals will be unmet and resources will be wasted.
Ask yourself: What does a salesperson need to know in order to have a productive sales conversation with a prospect?
RUC?
Number of employees?
Annual billing?
Industry?
If the leads that reach sales have all this information, the re
