Solution (solving the problem)

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Example: Following on from the company example above, this is what the copywriting for a blog post might look like: "Using cosmetics with harmful substances can lead to allergies, skin irritations, and even more serious health problems. Each subsequent use of such a product increases the risk of negative reactions."

Solution (solving the problem)
The PAS copywriting model assumes taiwan phone number lookup that at the end you will point out a way to solve the recipients' problem. The key to success in this case is to present your offer as an effective, attractive way out of the situation that will bring benefits to customers and allow you to avoid negative consequences.

Example: When creating content for a client you have already described, present your solution to the problem, i.e. the company's offer: "By choosing our ecological cosmetics, you take care of your health and the environment. Our products are free from harmful substances, while guaranteeing excellent care effects. Try our cosmetics now and see for yourself their unique properties.



How to use the PAS formula?
Now you know how the PAS formula works. But how can it help you with marketing your business?

Well, this method of writing texts is extremely useful and universal. Thanks to its use, copywriters can effectively reach recipients, presenting problems that are important to them and offering adequate solutions. Here are a few situations in which the PAS formula works particularly well.