Also read: 3 tips on how to adapt your telegram arabie saoudite website content to the Mobile First Index requirements
AIDA
One such technique is the AIDA formula (Attention, Interest, Desire, Action). How might it work? Its goal is to grab the reader's attention by using an interesting headline or introduction, arouse interest by presenting the benefits of the offered solution, arouse desire by showing how the product or service will affect the recipient's life, and encourage them to take a specific action, such as making a purchase or signing up for a newsletter.
FAB
What to use instead of the PAS copywriting model? Another technique that can be useful in a marketer's work is the FAB formula (Features, Benefits, Applications). When using it, you should focus on presenting the features of the product or service, then point out the benefits of using it, and finally present specific use cases. This way, the reader will gain a fuller understanding of the offer and will be able to make an easier decision about choosing it.
