Value Giving Proposition
The next step is you need to get to the point of what you phone number library want, but while doing so in a way that is lead-centric. Remember, what you want is not important, only what you can provide.
If you’re a content creator, you need to think of ways to give value. That could be free content, free promotion, or lead generation content.
If you’re selling a service to a SaaS business, you need to tell them what it can do for them specifically.
“After doing a content gap analysis on your blog, I’ve found there are a few holes in your content that I’m certain can bring more organic, buyer traffic to your products via your blog. I’d like to contribute something for free to show you exactly the kind of results I’m talking about.”
“I wanted to reach out because after looking over your company website I found that due to you’re design and site speed you’re very likely losing visitors quickly. I’d like to send over a free audit of changes you can make that have tripled the results of clients I’ve worked with in the past”
As you can see in both emails, you’re asking for nothing while also offering work for free that would directly benefit the company. There is also a hint of loss aversion bias thrown in, which is a powerful method of persuasion you can sprinkle into your pitch.
Call-To-Action
A laptop displaying an email interface, surrounded by icons of people and paper airplanes, on a blue background.
Source: Uplead.com
Your call to action tells your reader exactly what you want them to do. The email has been designed to funnel them down to answering a yes or no question.
You can experiment with open-ended questions depending on who you are and what your service is, but remember, we want to keep everything as easy as possible.
Example:
“Do you want me to send it over?”
“Would you like to see what I’m talking about?”
“I can send it over today, sound good?”
There is also psychology involved here too, but primarily you just want your foot in the door. You want to show them what you can do so they see you as a person of value. That is ultimately the only way someone is going to pay you after all.
The goal is for them to think that if you can do this much for free, you can deliver over the long run.
Sign-Off
Like the greeting, there is no need to overthink your sign-off, and a simple “best regards” and your name followed by any contact details you wish to include.
Make it easy for people to find out about you if they are interested. Include a clear picture in your signature, your website or portfolio, LinkedIn, email, and phone number
