For all these reasons, when creating smart content, you should keep these six tips in mind :
Determine the goal of personalization . When we talk about contextual marketing, you should always ask yourself this question: is it really going to help your website visitors? Basically, there are two asia cell phone number list reasons to use smart content: to boost engagement and to communicate specific details on an individual basis. As a general rule, if it's not useful, it's pointless. That's it.
Make a map of the entire process . First, decide which specific segment you want to target and visualize the conversion path for both the default version and each of the smart content.
Start small . It's important to start small and not be tempted to use contextual marketing for everything. This will give you a better understanding of how it works and what can be improved.
Optimize for search engines and new visitors first . Set defaults for all personalization efforts and remember that core content is what search engines and first-time visitors see. Keep in mind that search engines evaluate default content and are unable to read variations.
Don't create confusion or alarm . Even if the visitor remembers that he filled out a form on one of his previous visits, inappropriate use of that information can cause alarm. If I return to a website three weeks after downloading some kind of offer and the first thing I see (without registering) is a huge message that says "Welcome, Carlos. What's the weather like in A Coruña?", then I might back out, not only because it's an unnecessary message, but also because it's too intrusive. It's something that may make sense in an email, but it's not a use we're used to on a website. Smart content has to be focused on helping users and in many cases it should be imperceptible to visitors.
