29 July 2021 0:00
How to Check an SEO ContractorLyudmila Mezentseva
Copywriter at expert-content.ru
Content:
When to expect results from SEO optimization How to whatsapp number list evaluate the results from SEO How to check a contractor yourself A simple way to check a contractor for SEO What to pay attention to when choosing a contractor
Each new SEO specialist criticizes the previous one, shows convincing results and promises to make your site good in about six months. All this time you are left to sit like on a powder keg and guess whether there will be an exhaust from this contractor or the money will go down the drain?
How to understand that a new specialist will lead you to the goal, how to check an SEO contractor who is already working on a project? In the article, we have collected key positions that will help you understand whether it is worth hiring this contractor, when and how to evaluate his work.
When to expect results from SEO optimization
On average, in 6 months, that's true. Or even later, if the site is new, there is little content and it was posted recently. On old technically strong resources, the result can be seen in three months, but not earlier.
Why is that? First, a search robot must visit the site, evaluate the content and pass it on to the indexing robot. This algorithm determines the place of the resource in the search results. The worse the technical configuration of the site, the slower it is indexed. If the first robot can be invited to evaluate the page, then the second one will have to wait as long as it needs. Usually, the whole process takes several weeks.
Therefore, the first SEO optimization work begins with the technical refinement of the site.
How to evaluate the results of SEO
The sad news is that there is no single algorithm by which you can objectively conduct an SEO promotion audit. Each specialist selects tactics and strategy based on their skills and preferences. An integrated approach works perfectly, but there are few such generalists and the cost of their services is high.
More often, an optimizer focuses on one or several of these areas:
technical aspect;
purchases links;
rewrites content;
optimizes behavioral factors.
In addition, each professional has his own "tricks" in his work, which he does not reveal to anyone.
Checking the promotion of a site cannot be based on specific results. Search algorithms are constantly being improved and changed. An unscrupulous optimizer speculates on these innovations, uses "black" or "gray" methods of promotion. He will give you a site that has soared to the top, and you will happily pay him off. And in a week the site will be banned for months, years or forever.
How then to evaluate the work of an SEO specialist and conduct an SEO promotion audit? Ask him to draw up:
1. Preliminary work plan for the month
First, a primary check of the website promotion is carried out, when the SEO specialist evaluates:
technical condition;
demand for queries by which the resource is promoted;
place among competitors.
Based on the results, he must draw up a rough plan for progress for the current month and outline a preliminary list of works:
how many texts to write;
how many links to buy;
what technical problems need to be fixed;
what additional work to carry out.
Your website promotion audit should start with questions. Feel free to clarify what exactly is behind each point. A good specialist will explain each position.
Then draw up a contract, outline the goals and options for achieving them. For example, bring five low-frequency queries and three mid-frequency queries to the top 10 of a certain search engine in three months. Or clarify where and to which pages the traffic should increase, what it should be. These goals will help to conduct a detailed audit of SEO promotion.
2. Detailed report on the work performed every month
This point should also be included in the contract. But even if you haven't done it, a conscientious optimizer will provide a report himself. A dishonest one will avoid answering, not get in touch, and refuse the project.
Completed work is not an analytical report from services that help check a site for SEO errors. It is a report on what specific planned items have been completed and to what extent.
The level of sales from the site is not an indicator of the SEO specialist's work. The relevant department or manager is responsible for sales. The optimizer is responsible for the growth of positions in search engines, traffic - everything that is specified in the contract.
3. Clustered semantic core of queries
The optimizer must provide it at the end of the first month of work. This is a compass in resource promotion. It contains a list of key queries by which the site should be promoted. The project will require several hundred queries on average.
Core clustering is needed to understand how many pages need to be created. The SEO specialist clearly indicates how many of them need to be created each month.
How to check a contractor yourself
In the second or third month, you can already conduct an SEO promotion audit using a number of services with advanced functionality. Metrics at the stage of minor changes are not always indicative, so check the site for search engine optimization with special tools. They will show the site's position in search engines, traffic, statistics of competitors' sites.
Before reading and choosing from the services offered below, decide which search engine interests you the most and which queries in it need to be monitored, how often you need to recheck the indicators of each position.
Site positions
The following tools will help you check your site for SEO optimization in terms of search engine rankings:
1. MegaIndex
Allows you to track:
quality, quantity of external, outgoing links;
general dynamics of the site;
compare performance with competitors.
2. Serpstat
Allows:
monitor website positions;
analyze backlinks;
conduct an SEO audit of the site;
analyze semantics;
analyze competitors.
Selects the TOP100 for a key request and provides information about the position.
3. Allpositions
Allows you to check the positions of sites with Russian, Belarusian, Ukrainian domains in search engines Yandex, Google, Mail.ru, Rambler, Tut.by. You can group keywords to track positions by category.
4. Topvisor
Allows:
select keywords;
check positions in search engines;
manage advertising campaigns;
analyze websites.
5. SeRanking
The platform allows you to conduct an SEO promotion audit thanks to a set of tools with advanced functionality. Helps:
track website positions in popular search engines in real time;
check the promotion of up to five competitors in organic and paid search results;
find internal and external optimization errors;
analyze and monitor backlinks.
6. SEOlib
The service helps to analyze the positions of your site and competitors in the TOP. Among the possibilities:
checking page links for relevance;
automatic check at a specified time;
report on positions every day;
collecting snippets;
tracking up to five competitors.
