The context
Radicati says that around 300 billion emails are sent every day and a significant portion of these become obsolete within a few days of being received by recipients, taking up space in data centers and consuming energy for storage.
Very few users take the time to go tanzania business email list through their email and delete all the emails that are no longer needed, a fact that means that the carbon footprint left by these emails is very large.
The idea
The Email Expiration Date initiative aims to try to reduce the carbon footprint of these emails. They consider it vitally important to delete them quickly when they are no longer needed. Their proposal focuses on the senders themselves indicating when their emails become obsolete and, therefore, have an expiration date. In this way, this responsibility is not placed on the recipients.
The operation
But how would this work in practice? As we said, at the time of sending, the sender will define when their message will become obsolete and the ESPs will be responsible for transmitting the information to the recipient's mailbox. The messaging solution would offer users a mechanism to automatically delete these emails, once the recipient has given their consent.
For this initiative to be successful, the participation of the entire email delivery chain is necessary: senders, ESPs and ISPs/webmails.
It is worth noting that the authors of the proposal believe that the real challenge is the adoption of all actors to make this idea a reality and not so much the technical solution that is currently not fully defined.
At Digital Response we encourage you to learn more about this initiative and, if you think it brings real value, join it! You can find all the information here .
