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Digital Marketing
Trend 1: Digital Ready Culture
Consumers want consistent interactions with brands across their preferred channels. 73% of shoppers use multiple channels during their shopping journey. According to Deloitte, 75% of consumers expect consistent interactions across all departments of a company. 86% of consumers say they want to be able to switch between channels when speaking with a brand. 92% of customers are happy with live chat services – making it the support channel that leads to the highest customer satisfaction. And 78% of consumers use mobile devices to connect with brands for customer service. This means that organizations need to invest in new digital customer service methods.
Trend 2:
Businesses will look to low-code development tools to increase productivity. According to research, 75% of large enterprises will use at least four low-code development tools for both IT application development and citizen development initiatives by 2025. Over 65% of application development activities will be a result of low-code applications. These trends are incredibly important for IT and CIOs – enabling and increasing technology accumulation across lines of business is a key priority.
