The importance of auditing your technology platform

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Joyzfsdsk322
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The importance of auditing your technology platform

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Successful companies leverage numerous applications and build a technology stack (“tech stack”) or platform to achieve their business goals. According to HubSpot partner Denamico, a technology stack or platform is defined as “a group of technology-based tools that help businesses operate effectively, market efficiently, and enable sales and service teams to deliver an optimal customer experience.”

It should be noted that “technology stack” has, traditionally, been used to refer to a “set of technologies that an organization uses to build a web or mobile application,” including “programming languages, frameworks, libraries, patterns, servers, UI/UX solutions, software, and tools used by their developers,” according to Stackshare. While this definition is valid, this business owner database article is much more focused on the SaaS applications (such as HubSpot, Vidyard, Zoom, etc.) that businesses use to operate, rather than developer tools alone.

As your business adapts and grows, your technology stack will change as you look to maximize efficiency and reduce costs. Happily reports that an individual employee used an average of eight apps in 2019, and companies with 200-501 employees used approximately 123 apps.

With so many options, how do you decide which apps are most critical to your business growth? In this blog post, we’ll review the importance of auditing your technology stack or platform and the steps you can take to complete an audit today.



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When it comes to your company’s platform needs, there is no one-size-fits-all solution. Every company has unique goals, offerings, and challenges. On the other hand, there are new apps and updates like Google Ads campaigns that are launched every day, so we recommend auditing your technology stack on a regular cadence. By reviewing the apps your company uses, you can discover ways to:

*Save employees time

*Save money on apps

*Consolidate sales

*Maintain a single source of truth for data


Consider all the tools your business needs to run effectively. This includes everything from the content management system your website relies on to the social media accounts you use to build your brand presence. Every app your employees use should be tied to your business strategy. As your business grows, your needs will change and expand. You may not need certain apps you used in the past, or it might be time to invest in a new tool.

But as your list of apps grows longer, the law of diminishing returns comes into play and it becomes harder to maintain peak efficiency. This is where an audit can help you revitalize your toolkit.
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