This article reveals eight of the best email bulk software tools on the market. Read on to learn how they can help your business.
What is a mass email?
A mass email (sometimes called a bulk email or email blast) is an email campaign sent to a large list of subscribers simultaneously.
Businesses in all industries that maintain contact lists send these emails to communicate with existing or potential customers.
The main components of a mass email are the email body (its message) and the call-to-action that prompts the recipient to take a specified action. Typical examples of such emails include announcements and promotions, like the one below:
Mass emails shouldn’t be confused with spam. The main difference between the two is that recipients of mass emails have given their consent (by signing up) to receive all future communications from the sender.
The importance of sending mass emails
Businesses like yours will need to send mass emails and use a mass email software platform for various reasons. The key ones include:
Reach numerous people simultaneously: The main reason you need to send mass emails is to communicate with large groups of people simultaneously. When communicating with hundreds of people, emailing them individually will be impractical, not to mention tedious.
Send promotional emails: When you release a new product and want to promote it to your customers, you’ll need to send such emails en masse.
Announcements: Are you updating your Terms of email list Service? Hiking your prices? Merging with another company or being acquired by a bigger one? You’ll need to send these company news announcements to your customers via bulk emails.
Put simply, sending mass emails is an important part of every business. Unfortunately, sending these emails is not as easy as it sounds. You’ll need to be careful to avoid triggering spam filters or violating privacy laws like GDPR. And that’s where mass email software platforms come in.
Services provided by mass email sender tool
Mass email platforms offer many features that make it easier to send emails to large groups. The essential functions to look for when choosing such software include:
1. Segmentation of email list
One of the main issues with sending email blasts is that they aren’t targeted.
It would be one thing if your business’s customers shared the same demographics, psychographics, and buyer’s journey stages. In reality, there’s rarely a one-size-fits-all email communication you can send that will be relevant to every single customer.
Thus, email segmentation is a key feature mass email services provide. It lets you segment your email recipients into groups based on factors like their geographical location, gender, purchase history, behavior, and more.
Not only can you send targeted and timely mass emails, but your customers will find them relevant, resulting in benefits like higher engagement rates, open rates, and, ultimately, conversions.
2. Email automation
When nurturing a handful of customers, you can get away with emailing them on a one-on-one basis. However, once your list grows to accommodate hundreds or thousands of subscribers, email automation will be key.
Automation lets you take a hands-off approach to the most repetitive aspects of customer relationship management. It’s a crucial feature present in most mass email service providers and lets you pre-program emails that trigger (get sent) when a customer meets a predefined condition.
You can automate onboarding/welcome emails, thank you emails, abandoned cart recovery emails, and so on. When combined with segmentation, automation can turn your email list into a 24-hour money-generating machine.
