The Role of Customer Success in B2B Sales Retention

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Accordingly, for new and small brands, native advertising may not be very effective. Yes, it will provide the target audience with certain information. But imagine that along with information about large retail chains, we talk about a small local store. Most likely, information about it will not be stored in memory, and users will pay more attention to large competitors. Therefore, native advertising is, to some extent, a niche format that will not be effective in 100% of cases.UGC: Definition of the term User Generated Content is any content that is created, published, and distributed by users on the Internet. It can be distributed on review sites, social networks, blogs, forums, etc. Please note! UGC does not include content created by professional authors, journalists or marketers for a fee.



That is, a conditional product review how to get philippines number for whatsapp from a copywriter written to order is not UGC. But a comprehensive review or even a review article created by the client on their own initiative is UGC. Types of user-generated content There are many types of such content. We will not list them all, but will focus on the three most common and often most effective. Reviews Reviews of products, services, and experiences with a company are the most common type of user content. They shape potential customers' opinions about a brand, help other users make decisions about purchasing a product or ordering a service, and demonstrate the advantages and disadvantages of a particular product. Now one of the main platforms for reviews is Google Maps.



But there are other platforms - social networks, blogs or specialized platforms. There are many options. Photos and videos Visual user content allows you to demonstrate the product, its benefits, quality, functionality and other parameters. It also creates a stronger emotional connection between the client and the company. The difficulty is that clients are usually not so willing to create such content, as it is time-consuming. Therefore, many online stores are looking for ways to motivate their audience. We will return to this issue a little later. Product/Service Reviews Comprehensive reviews are a more complex type of user-generated content that requires time and effort from the author. Accordingly, the brand needs to find additional ways to motivate the audience so that customers are willing to create high-quality, detailed and positive reviews.