When users click on an ad, they can be taken to a quick-loading landing page with more information — without leaving the app. TikTok claims Instant Page loads 11 times faster than a typical mobile website. It could compete with Instagram’s Link Sticker, which replaced the swipe-up gesture in its app.
Pop Out Showcase
Brands can superimpose stickers or images on top of their TikTok videos to whatsapp mobile number list illustrate a product demo or other key story element. When the Pop Out Showcase feature is tapped, it takes the user to a page
Super Like
A more engaging way for viewers to “like” a video. When users tap the like (heart) button, the Super Like displays different icons for more options. Users are also invited to visit a landing page that has more information on the product or service featured in the video.
Gesture Ads
Encourage viewers to reveal rewards or other information with gesture ads, which have users slide or tap on videos. This puts a unique spin on a regular video ad by incorporating a playful element.
Storytime Tool
The new Storytime Tool allows users to become a part of the storytelling experience rather than just be a viewer. It’s like a “Choose Your Own Adventure” where users tap to direct the action, thereby personalizing the narrative
Get Interactive and Creative
TikTok’s new ad features not only encourage interaction from users, but also creativity from brands. It’s not enough to simply create social media ads, it’s vital to have dynamic elements that attract further action beyond a passive view. By doing so, your ad campaigns will generate a great return and enhance brand memorability.
Apple’s iOS 15 is the latest operating system update that includes more privacy features, which will impact Google Analytics and marketers in some notable ways. These changes are part of Apple’s ongoing commitment to data privacy. Here’s what you need to know to help your business adjust its digital marketing to iOS 15.
Mail Privacy Protection
