Your two basic options are building an in-house growth marketing team or hiring a growth marketing agency.
Here is a quick breakdown of the pros and cons of each:
The Pros and Cons of In-House Marketing
Pros
Full-time availability to mobile no database work for your brand
Built-in investment in your brand’s success
Ability to coordinate more easily with other internal departments
Cons
Highly expensive to commit to eight full-time hires
Harder to replace if results are not meeting expectations
You will likely need more than eight people to meet all of your growth marketing needs
Growth Marketing Agency
Pros
More cost-effective and lower commitment
Enable more targeted support and greater domain-specific expertise
Allow you to benefit from their experience working with a range of other brands
Cons
Require onboarding
Communication and culture-fit may not be right
Difficult to choose the right agency
How to Outsource Growth Marketing Talent
Clearly, there are multiple benefits to hiring a growth marketing agency or building an in-house team. But for the vast majority of brands, at least some outsourcing will be necessary. This raises some big questions, many of which we answer below:
