Fortunately, this has changed. Increased media fragmentation and new tools for reaching people have leveled the playing field . Today, even the smallest brand has the opportunity to boost awareness even faster than larger brands. All because the strategies that can be followed have tripled .
Do you know what remarketing is? If the vast majority of people who visit your website leave without converting, this strategy is of interest to you. It is true that if companies were to observe their conversion funnel, few would obtain a behavior from their potential clients that would visit the site for the first time, see the product and make a purchase during the same visit. However, you can get them to come back and complete their purchase with remarketing .
Start of marked textShare! How to leverage remarketing to convert by reaching customers who are interested in your brandEnd of marked text
What is remarketing?
Remarketing is an effective way to reach out to users who have visited your website but, for example, have not completed the process you had planned (purchase, registration, etc.). Through this function offered by some online advertising programs such as Google Adwords, advertisements will be generated specifically designed for users who have visited you . It is like looking for a second chance for a potential client.
As it is impossible to concentrate the operation of remarketing campaigns in a post like this, as an introduction, we can summarize the operation of remarketing as follows:
A user accesses a web page.
Internally, this user is marked with a cookie.
That user is added to a remarketing list.
A campaign will be run, for example, on hotels and motels email list Google Adwords Display with that remarketing list as targeting.
Obviously, this type of campaign works better the larger the user lists are. That is why carrying out a remarketing strategy during periods like Christmas is highly recommended, as it brings with it an increase in traffic.
The benefits of remarketing
Remarketing provides two main benefits: it allows you to maximize your return on investment and it keeps you in front of those users who have previously shown interest in what you offer (prospects).
In the chaos of the conversion funnel that we mentioned at the beginning, it is one of the advertising tactics that provides the highest ROI. Why? Simple. It allows you to reconnect with your most important objectives , it captures the attention of these people again through an effective and captivating message, and it also moves people to advance through the sales funnel.
As for the second major benefit, you will be able to keep your brand at the forefront of your target audience . You may not make a sale today, but you will increase the chance that this audience will become familiar with your brand and the likelihood that they will come back to you.
