And with website conversion rates hovering around 2.9%, according to research, it's clear something needs to change.
This raises an important question: What can you offer to encourage people to willingly share their email addresses? The answer lies in updating your content.
With its ability to attract a wave of new email subscribers, conten usa whatsapp number refreshes are among the best lead generation strategies to try in 2024.
Let's start from the very beginning.
What is a content refresh? How does it work?
A content upgrade is a method of generating leads on your site that works by offering additional information, an expanded version of an article, or an additional piece of content that is closely related to an article. It’s practical because you can simply repurpose your existing content — for example, turning a full article into an audio recording or expanding the content to include new information.
Using text-to-speech software can quickly convert your written content into audio files, making it more accessible and engaging for audiences who prefer to listen rather than read.
You don't have to create anything new to offer a lead generation content upgrade. Since your SEO optimized articles are already generating traffic from search engines, you can simply leverage this by adding a call-to-action form field.
How is a content refresh different from a lead magnet?
Content upgrades and lead magnets serve the same purpose. They are designed to help you collect leads.
A lead magnet is simply a whole piece of content or something else of value that you offer in exchange for contact information. A content upgrade is a little different. Think of it as an extension of existing content.
Let's say you're writing a post with 101 dog training tips. You publish the first 20 tips on your site, and then you insert a content update.
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If people want to read the full version of your content, they will need to provide you with their email address in exchange for the download.
A content upgrade is different from a lead magnet because it is directly related to the main piece of content that readers are reading.
Here's a quick guide to help you remember the difference between lead magnets and content upgrades.
Lead magnets Content updates
Collects email addresses Yes Yes
Provides valuable information Yes Yes
Partially available "free" No Yes
Always closed content Yes No
Converts audience into lead Yes Yes
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