Let’s recap a bit…
A little less than a year ago, TikTok went from being an app purely bulk sms brazil focused on Generation Z to a social network open to more adult users. The pandemic, confinement, anxiety and free time led people of all ages to download TikTok, try out its filters and participate in its challenges. We talked about its rise during quarantine in this article , but how did brands get into this game?
Since its inception, TikTok has stood out from its competitors in terms of advertising. In 2019, it created a beta platform called 'TikTok ads', something that opened a new debate at the time: Was it a platform suitable for any brand to advertise, or was it only interesting for promoting products focused on generation Z? We also talked about this in Súmate .
What is clear is that the social network continues to grow in content and users. The new generations prioritize TikTok and many users, not so young, who were already consolidated in Zuckerberg's domains are including TikTok in their favorite applications. This is why the alliance with Shopify is interesting: a leading application in expansion that joins one of the CMS that is revolutionizing e-commerce the most, makes sense.
Shopify and TikTok apps
What is this new strategic alliance about?
So far, advertising on TikTok offers very creative and specific targeting options to reach the chosen audience in an original way and with great ease for viralization. However, as we said in the previous section, the application was never very accessible, until now, it required a high investment in both strategy and resources, because they only bring results when they are produced with the level of creativity that the public expects.
