Discover 7 useful (and free) Google tools to optimize your company's marketing routine and get incredible results.
We have to admit that Google's marketing tools offer exceptional quality, often at no cost to users.
In addition to the web search engine, responsible for driving a considerable volume of traffic to websites and blogs through keywords —even more so if you have an SEO strategy—, the company offers a series of other very useful resources, especially for digital marketing professionals .
That's why we've selected 7 of the best Google laos email list 75226 contact leads services that you need to know and learn how to use. Join me!
SEO Ebook
Complete guide to reach the first position on Google!
1. Google Search Console
Google Search Console brings together various tools so that we can understand the status of our sites or blogs in Google.
It is essential for those who develop SEO strategies because it indicates whether Google is mapping your pages correctly or if there is a problem that could harm your positioning in searches.
Additionally, in the Search Analytics feature, it offers a number of important metrics, including:
Performance of specific keywords;
What search terms generate the most traffic;
Backlinks, that is, which sites are placing links to yours;
Problems such as errors that prevent Google from crawling your site, broken links, among others.
This is valuable information that will surely help you optimize your pages and monitor the evolution of your results with SEO practices.
To use Google Search Console, simply sign up for free and follow the instructions to confirm that you own the website (or that you have permission from the owner to do so).
cta-free-guide-google-search-console
2. Google Trends
Another essential tool for an SEO strategy, Google Trends allows you to visualize the popularity of search terms over time, according to the country and its subregions.
It is also possible to compare keywords to find out which ones are the most searched for, find out which topics are trending at the moment and discover related queries.
Google Trends is great for making better decisions about choosing keywords for your content and for understanding the occurrence of seasonality—peaks of interest in certain terms during certain times of the year—such as searches for “gym,” which are more intense during the months of December and January.