WooCommerce is better than most other WordPress plugins. However, it does require a bit of technical information to get started and getting customer support can become a vicious cycle. Due to an issue with bc data mexico order processing, I contacted WooCommerce, they directed me to Braintree (payment gateway) where they directed me to PayPal, and PayPal sent me back to WooCommerce.
Pros:
You have complete control over the development of your store and content.
The cart and WP are free
WordPress is good for content marketing through SEO
1-Click Selling Apps Available
Large community with many WordPress experts available
Cons:
WordPress apps, plugins, and hosting can be expensive.
You have to deal with the blame game to solve problems
You need a little technical knowledge to operate it
Getting relevant support can be a tough game
Shopify App Store
Shopify is the best platform for dropshipping and multi-channel selling. If you are going to rely on Facebook ads or IG marketing, this is the best option. It is more turnkey and easy to use for beginners. Shopify has a ton of social media integration apps .
However, it's not as good for large stores, and the SEO features for content aren't as good as WooCommerce's. It also doesn't have enough design flexibility in the blog section. For that kind of power, you'll need Shopify Plus, an enterprise solution.
