To achieve this goal, you have to use effective marketing strategies and be creative. We all want to do viral marketing, but you can’t just decide to go “viral.” You have to try different strategies to see what works.
With a lot of trial and error, effort and a little bit of good luck you might just make it go viral.
This article reviews the following marketing concepts:
Difference between inbound and outbound marketing
The 2 most used marketing theoretical frameworks for your sales strategy
Different marketing channels and how to measure your success on them
Let's start with the basics.
The Difference Between Inbound and Outbound Marketing
Let’s start by reviewing the differences between jamaica phone number list inbound (attraction) marketing and outbound (external) marketing. The main difference is that inbound marketing is done by the marketing department and outbound marketing requires the efforts of both the sales and marketing teams.
Inbound Marketing Examples
SEO and PPC
Blogging
Community building
Subscription email lists
Video content
Word of mouth marketing
…
Outbound Marketing Examples
Banner Ads
Outgoing business calls
Pop-ups
Cold Emails
Event Marketing
Video Ads
…
inbound vs outbound marketing
Now that we have reviewed all the different types of marketing, let's look at the three most commonly used theoretical frameworks on which you can base your marketing.
2 Most used frameworks in marketing
This section introduces you to the key elements of the three most commonly used systems.
1. Funnel
A marketing funnel shows the entire journey of your customer in your company. It has several stages that have been given different names over time.
customer journey
It starts when people are first introduced to your brand. It goes on to describe the entire journey until a conversion occurs. A marketing funnel helps you know what your company should do at different stages to influence potential customers.
A marketing funnel used properly
It will help you qualify your leads (MQL, SQL)
It will generate an increase in sales for you
Improved loyalty
Increased brand awareness
Let's take a look at two different types of funnels.
AIDA
Elias St. Elmo Lewis created the AIDA model in 1898, and it was used along with the funnel concept in 1924 by William H. Townsend. AIDA stands for attention, interest, desire, and action.
You'll also hear AIDA stand for attention, interest, decision, and action. Who remembers the famous Alec Baldwin scene in Glengarry Glen Ross (1992)?
Awareness – The potential customer is aware of their problems and possible solutions to them.
Interest – The potential customer is interested in a product or service.
Desire: The potential customer begins to value a certain brand.
Action: The potential customer decides on the purchase.
RACE
This particular marketing funnel model comes from Dr. Dave Chaffey, Chief Content Officer and Co-Founder of Smart Insights. It was developed in 2010.
RACE stands for reach, act, convert, engage. It is usually also followed by a planning phase.
Reach: This phase is all about building brand awareness. You will spread information about your products and services. How? By using traditional and digital marketing channels.
Engagement: This is short for interacting through your website and social media pages with your visitors and potential customers. You can think of it as an act of generating leads.
Conversion: This is the stage where your potential customers become paying customers. Again, this can happen online or offline.
Engagement: This phase creates a long-term relationship with your paying customers. It fosters brand loyalty and generates repeat sales.
