The Yagla team runs an excellent telegram channel where they publish expert opinions and original longreads about business and marketing, many of which do not make it to this site. Be sure to subscribe at
What is content distribution and what is it for?
Let's say you have a piece of content, like a blog post. You can go active telegram database users one of two ways: publish it on your site and passively wait for traffic. The material will be read by a couple hundred, maybe a couple thousand people, depending on the resource's traffic.
The second way is to share, as marketers say, the article on as many platforms as possible with your target audience. Give announcements in social networks and messengers, include in mailings, place on third-party platforms: industry blogs and media, business platforms, media. This will give coverage orders of magnitude higher - the article will be read not by thousands, but by tens and hundreds of thousands of users. Some of them are potential consumers of your product. And where there is coverage, there is traffic and conversions.
This will be called content distribution: its distribution across different platforms.
Content distribution solves a number of important business problems:
Increasing reach is what we wrote about above. Hand on heart, answer a simple question: are you satisfied with the traffic to your site or can it be better? Now it will hurt: according to the latest research by Ahrefs , 96.55% of Internet pages never receive organic traffic. Meanwhile, there are sites where there is enough traffic for everyone. They are at the top of the search for a huge semantics of queries, among which are yours. Why not take advantage of this and place an article there?
Building or increasing brand awareness. This is directly related to the previous point. The more you publish, the more you are recognized.
Getting traffic to the site through links packed into materials posted on external sites. And there is also a positive "side effect": a good link mass is formed from trusted sources, and this is a positive signal for search engine algorithms.
Getting additional conversions. Yes, they are of a completely different order than, for example, in direct advertising, but they still exist. The main thing is to correctly format articles and certificates to place commercial hooks in them: CTA buttons, links to product pages, subscription and feedback forms.
