NICK: Hello, today we have another very exciting guest. Sarah Scudder, Chief Marketing Officer at SourceDay. SourceDay has the mission to automate purchase order changes and enable supplier collaboration. Sarah, welcome to Growth Marketing Chat.
SARAH: Thank you, and I'm a Texan now, so I've got to practice my y'all and my howdies. So howdy from Texas.
NICK: Howdy right back at you. Well, thank you for joining us today, you've had a really kind of an exciting journey in this industry. So maybe that's a good place to start. Can you tell us a little new zealand girl whatsapp number bit about your professional path as a marketing executive in the manufacturing space and kind of what led you to being a CMO at this exciting company today?
SARAH: Absolutely, and I will correct, my last name is actually pronounced Scudder, so it's Sarah Scudder. A lot of people don't get the double, D so just wanted to correct it. Yeah, so I was planning to go into the fashion industry. So my vision was to major in marketing, work for a company that produced fashion shows and then potentially have my own fashion production company. And so where I wound up is completely different and completely outside of the world of fashion, but who knows, maybe someday it'll all come full circle. So I attended a very, very small state school in California, which is where I lived my entire life until I moved to Austin a couple months ago for my new CMO role. And I was a double major in business and economics. I have an emphasis in marketing, and like I said, I was planning to, as soon as I graduated somehow get connected in the fashion space. And I had finished my presidency of my sorority, go AGD's. And we produce a big, big fundraising event every year to raise money for our national philanthropy, which is diabetes.
before I graduated, I was gonna co-chair our big event. And when we were starting to, Katie and I who were putting on the event, we were starting to go through everything and we figured out, wow, there's a lot of things that we need to procure for this event. We needed to buy media, we needed to buy promo, we needed to buy print, we needed to buy swag, all these different things. And we said, we have no experience in procurement, we don't even really know what it means. We had super full class schedules. And so I said, you know what? I'm gonna do some research and see if there are any companies that we could use to manage buying all this stuff for us.
