The agency transfers information about the advertiser, settings and creatives to the advertising system (for example, if we talk about contextual advertising, then Yandex acts as the advertising system).
The advertising system transfers information about the advertiser and creatives to the ORD.
ORD sends the received data (except for creatives) to ERIR and simultaneously assigns tokens to advertising creatives.
Launching an advertising campaign on the Internet. Here I would like to draw special attention to the fact that if before launching the advertisement you made even minor changes to the creatives (up to correcting a typo), they will have to be sent to ORD again.
After the end of the advertising campaign:
The advertising system generates reports and sends them buy whatsapp phone numbers list to the ORD; detailed statistics on the advertising campaign are also sent here, with details on creatives and placement sites.
The advertising system sends the acts to the agency. After that, it generates acts for its advertiser.
The agency sends information to the ORD on acts and agreements between it and the advertiser.
Since there are no restrictions on charging fees for data transfer to ERIR, it is possible that operators will start charging agencies, tying the rate to advertising budgets, which will directly lead to an increase in the cost of contextual advertising on the Russian market. However, all this is only an assumption about the consequences of labeling. Currently, a preparatory period for advertising labeling is underway, ORD registers are being formed, agencies are making changes to contracts, and renewing current relationships with advertisers.
By October 31, 2022, regulatory authorities will compile lists of advertising data operators, who by that time will switch to standard operating mode.
