What was wrong?
The company limited its actions to the apology. They could have gone buy whatsapp number database a step further, for example, by reacting to the comments quicker and implementing CSR actions. Again, prevention was possible here, and the problem wouldn’t have occurred if all aspects of the decision-making process were done right.
When Things Go Wrong – 4 Steps to Save Your Brand
As shown in the examples above, sometimes you can prevent a crisis from happening and sometimes you can’t – but you can react as fast as possible.
