There are many different ways to use videos in email marketing

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Video marketing is more powerful than ever, and more and more companies are using this format to promote their products across all their channels. Except for email, which is still powerful, companies are still not very familiar with including this element.

Like other visual elements, videos are much easier to process. In fact, 73% of users are more likely to make a purchase after watching a video of a product beforehand.

. You can use them as tutorials, product illustrations, etc.

The example of Beardbrand, the brand specialising in men's grooming products, shows a business email database video strategy that focuses on sharing tips for grooming one's beard, regardless of the type of beard the subscriber has.

The good news is that if you're having trouble getting your videos to play, there are some alternatives to simulate their playback and not interfere with the user experience .

4.- Personal images


The use of personal images in email marketing is not new. However, few people are taking the plunge with this strategy, which, although uncommon, brings good results.

In fact, there is an increasing need for personalization in email marketing. And now, using personal images is a great way to meet this requirement.

This doesn't mean you have to start sharing photos from your honeymoon in your professional emails. But you should share images of yourself or your team to establish a more personal connection with your audience.

As you can see in the example above, a welcome email can be really powerful if, from the outset, it is committed to introducing the team to the user. In this way, customers can see who is behind the screen, user loyalty is built and stronger connections are created, in addition to humanizing marketing , something vital for your business .

Of course, you need to be very careful about when you include this type of content. These images need to be relevant to the context in which they appear. And that is one of the reasons why you should consider whether they are really suitable for your business and your objectives.

These are the types of emails you can use personal images in:

Welcome emails.
Outreach emails.
Product updates or launch emails.
Where can I find free visual resources?
Finding royalty-free images for your email marketing campaigns is precisely the step that will take you the most time.

Having a sufficiently wide list of royalty-free spaces where you can find images will save you from making mistakes. Mistakes that, if carried out, could have serious legal consequences.

That's why you need to avoid them and have a list that's powerful enough to find the perfect content to convey your message. These digital spaces will be of enormous help to you in completing those spectacular campaigns that you want to launch: from email marketing campaigns to the generation of effective landing pages .

Getty Images. Getty Images has decided to liberalise more than 30 million images.
Pixabay . The images are categorized into 20 different groups by topics as diverse as:
Animals.
Architecture/Buildings.
Beauty/Fashion.
Science/Technology.
Food/Drinks.
Computer/Communication.
Sports.
Education.
Emotions.
Backgrounds/Textures.
People.
Industry/Manufacturing.
Places/Monuments.
Music.
Nature/Landscapes.
Business/Finance.
Religions.
Health/Medical.
Transport/Traffic.
Travel/Vacations.
Flickr.
Morgue File.
Google Images. To filter images, select the “ Tools” option . Once inside, in the “ Usage Rights” tab , you will need to choose the desired option, in this case, “ Tagged for commercial reuse” .
Pexels. This option is especially interesting for those looking for large images.
Open Photo. Here, using keywords, you can find the images you want so much.
Wikimedia Commons. If, for example, you search on Wikipedia, the images that appear there will come from this portal. That is why many people do not go directly to Wikipedia, although it is advisable to go there since not all the images are being used there.
Also, you should always think about which devices your emails will be opened from. This will help you determine whether to sacrifice some features or completely change the design of your pieces.

To help you, MDirector email marketing platform works with responsive templates to ensure that your content is 100% displayed on all devices. Do you want to send mass emails with a professional platform?