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Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September , and was called “a rich and much-needed understanding of content marketing" by Professor Philip Kotler. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as DivvyHQ, and BrandLens.You can follow him on Twitter @Robert_Rose.EXPLORE CMI BRANDSContent Marketing WorldMarketing Analytics & Data ScienceContent Marketing UniversityContent Marketing AwardsChief Content OfficerWORK WITH USAdvertise/SponsorRequest Consulting ServicesSubmit an ArticleShare/RepublishPost a Job/Find a JobLEARN ABOUT CMIOur StoryOur TeamWhat Is Content Marketing?Contact UsJOIN THE COMMUNITYLinkedinInstagramSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch.

InsightsTraining & EducationEvents Experts Share How taiwan contact number to Get Support for Content Marketingby Amanda Milligan| Published: April , | High-Level StrategyGreat ideas can lead to successful content marketing.But from what I hear from many of my peers, getting management support for their great ideas can be tough.That’s why I ask the same question of every guest at the end of their interview for Fractl’s podcast: What are the biggest mistakes people make when pitching for content marketing buy-in?As you read on, you’ll see that most of their answers fit under a single theme.

(See if you can figure which one before you read the end.)Set the right expectationsJoe Pulizzi, founder of the Content Marketing Institute, says the biggest mistake people make when pitching their content strategies is not setting the right expectations.And, he says, that doesn’t just mean expectations about how long it will take to see results or how the work will be done. You must explain what you expect will happen as a result of your effort.To get support, explain what you expect to happen as a result of your #contentmarketing, says @JoePulizzi via @cmicontent.