Scenarios for maintaining relationships with buyers
Once its segmentation is complete, Gouiran Beauté sets up automated scenarios to create and maintain a continuous link with the contacts in its database. For example, the brand sets up a birthday scenario that offers a benefit or a gift on the big day; it automatically relaunches inactive customers who have not purchased for X amount of time by offering a discount voucher, for example; or it rewards those who reach certain order levels in order to encourage them to order regularly on its site. Many messages are thus configured in SPREAD, and deployed in a targeted and automatic manner by the tool. A valuable time saving for Gouiran Beauté, which makes a point of maintaining a link and humanizing its relationships with its database.
When it comes to rewards, Gouiran likes to vary the pleasures. In order not to east timor b2b leads bore her buyers, she doesn't only offer discount vouchers. She also invites her buyers to choose their gift from different offers. A good way to show the interest she has in her customers, to really please them and to build loyalty.
SPREAD, the heart of the Gouiran Beauté sites?
What is certain is that Xaviera and her teams are not short of projects! They have developed a second product testing site. Another challenge that will allow them to design new types of scenarios for a target outside of e-commerce. A site that they have just connected to SPREAD to, once again, design and deploy its strategy in our tool. The hairdressing and beauty product brand says it itself: " SPREAD is the heart of our sites" . A compliment that literally melts our three octopus hearts!
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