The capture of new user registrations.

[Rajsahiseosuo990]

The first feature that stands out on the Prado Museum's registration page is its simplicity . In this case, the museum wanted to play with a black and white palette, following a classic model, without any striking colors that could distract the user from the main objective of the page. Therefore, the Prado Museum uses a white background, and only highlights the calls to action with black boxes.

This space is very similar to the registration pages of many websites that focus on two possible actions:

The identification of already registered users who access from here.
The Prado Museum has therefore opted for a concise, simple and clean registration landing page . It does not use any multimedia elements, nor does it list the benefits that the user can take away. The page only shows two large, cambodia whatsapp phone numbers differentiated blocks: in one, the user can create an account and in the other, the user can directly access the page if he or she is registered.

It is also worth noting that, in both cases, the museum asks for minimal forms or fields to fill out. In fact, to attract a new customer, the museum simply asks for the user's email address, thus encouraging the user to fill out that field as it will not take them any time to complete it.

Thyssen-Bornemisza Museum


Thyssen Bornemizsa Museum registration page

The Thyssen-Bornemisza Museum has opted for a classic and simple design for its registration page . In this case, the fields required to create an account are more than in the previous case, but they are still limited and easy for users to fill in:

Name.
Last name.
E-mail.
DNI.
Password.
In addition, this Madrid museum uses a small image on the right side to advertise its mobile app and just above it shows links to its social networks. This is another good practice to capture the attention of users in a different way.

In this way, the Thyssen-Bornemisza Museum offers contact spaces that give users confidence on a page that benefits from this contribution since it is an ideal space to inform new users about the existence of these platforms.

MACBA: Museum of Contemporary Art of Barcelona


MacBa registration pages

In this case, the Catalan museum also opts for a simple design for its registration page. Except for the side menu that is kept from the rest of the page and which in this case provides the options that can be visited more deeply, there is no other element on the site that could distract the user from the central objective of the museum. The fields requested both to log in and to register on the page are minimal: the usual email and password.

The colour palette chosen for the MacBa registration page is also very relaxed, working on a white background and highlighting the museum's main objective in light blue: getting users to register on the page.

In addition, the museum also takes the opportunity to include the option for users to sign up for its newsletters on this page. Ultimately, it is another way to attract more customers and try to connect with them in every possible way.

The Metropolitan Museum of Art


MET registration page



Again, the design of the MET registration page is similar to the registration page scheme used by other museums . In fact, like the Prado Museum, The Metropolitan Museum of Art also plays with a basic color palette that uses a white background and highlights in a darker color the calls to action of the two different blocks: the login option for registered users and the registration option for new users.

This New York museum also requires very few fields to be filled out, thus encouraging the user to complete the form they ask for since it is very short and simple. However, in this case, the New York museum has a small peculiarity that differentiates it from other museums since it chooses to display a short phrase explaining a benefit that the user will receive in exchange for registering : knowing that with this gesture they are helping to maintain the study and conservation of 5,000 years of art.

In addition, in this case, below the title of the page, the museum indicates that when the user registers on the page, he or she will automatically receive a 10% discount in the museum shop. Ultimately, it is an incentive that encourages the user to register, since it is a benefit that he or she would not otherwise get.

In addition, in this case, the museum also attracts new customers through another technique at the bottom of the site. In this option, the museum only asks for the user's email so that he or she can receive exclusive special offers that the museum is making at the time, an interesting practice to attract the customer's attention and achieve the museum's goal of increasing its subscriber list.

LOUVRE


Louvre registration page



In this last case, the Louvre Museum offers the possibility of registering on the museum's website in an original way that is different from other museums. This museum requires a larger number of fields to be filled out than the previous ones, but they are easy to complete and do not take up much of the user's time.

However, in this case, the museum asks the user to select a profile photo that can be an image of one of the different paintings on display at the museum. It is a creative and different way to encourage the user to register on the website and, in this way, the museum also learns a little more about the tastes of registered users, which allows it to further segment its database .

Otherwise, it is a somewhat more busy registration page than the others, since it plays with a black background, but even so, the page is simple and intuitive.



The interesting thing about all these registration pages is that, despite being part of the general structure of the museums' corporate websites, they are treated as what they are: landing pages to which users are directed so that they end up registering .

Not all brands have the possibility of having company pages of this type. But today you no longer have an excuse not to have a registration landing page from which you can attract new users. With MDirector Landing Optimizer you can create your own registration page, even taking advantage of some of the professional designs we have prepared. And all this without having any technical knowledge. You register and you can start attracting users effectively . Try Landing Optimizer now!