Our tips for collecting new customer reviews

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Customer reviews play a vital role in your e-reputation . In fact, 97% of consumers read online reviews when searching for nearby businesses and 12% of them do so daily 1 . The behavior of Internet users directly impacts your brand image and therefore your business. Therefore, you must absolutely conduct good customer review management to control your e-reputation and attract new prospects to points of sale. In this article, discover why it is important to collect new customer reviews and how to collect them.


1. Why is it important to collect new customer reviews?
2. How to collect new customer reviews using digital technology?
3. How to collect new customer reviews in store?
Conclusion


Why is it important to collect new customer reviews?

1. Why is it important to collect new customer reviews?
Google Business Profile listings are real digital showcases fo norway mobile phone number list r your brand. When an Internet user has a need, they will systematically carry out a search on Google . Depending on their query, several offers will appear, to make their choice, they will then consult online reviews. Indeed, 87% of French people read customer reviews before making a purchasing decision 2 .

But first and foremost, it’s about optimizing your local SEO to appear in the first search results . If your points of sale appear on the second page, there’s no point counting on users to consult your establishment profiles and customer reviews. And yes, 94% of Internet users only consult the first page of Google results and only use the first 10 search results to form their opinion 3 .

Therefore, it is essential to take action to improve your local SEO , and it starts with good management of customer reviews, in particular by collecting new ones. Remember that you need between 50 and 70 reviews minimum to improve the SEO of your Google My Business listings and that only those less than 3 months old will have an impact on the purchasing behavior of your customers 1 ! Hence the importance of collecting reviews regularly.

Especially since Google's algorithm favors listings with particularly recent online reviews, so there's no time to waste - discover our best practices for collecting new ones.


How to collect new customer reviews using digital technology?

2. How to collect new customer reviews using digital technology?
To start, take different actions through marketing actions. Here are 4 tips for collecting new opinions through digital campaigns:

First of all, retrieve the link provided by Google to post a customer review on your profile. To get it, simply go to your Google Business Profile profile, click on “see reviews”, then at the top right of the screen click on “receive more reviews”. This URL will facilitate the journey of your customer, who, in one click, will be able to testify to their experience. All the more so, since you can attach this link to all of your campaigns, whether online or in store.



Result when clicking on the “get more reviews” button from Google

Result when clicking on the “get more reviews” button from Google

Use direct marketing to collect new reviews. Prepare SMS or Email campaigns and send them to your customers after a purchase or a visit to the store. Invite them to comment on their experiences by leaving a review on Google. This is also a great way to build customer loyalty.


Also take advantage of social networks to share your best customer reviews and therefore encourage those who have not yet done so to leave comments. Especially since this action will allow you to attract new prospects to points of sale. On Facebook or Instagram , you can also share the link provided by Google, offering your subscribers the opportunity to give their testimonials in just a few clicks. Tag your most loyal customers in comments to get the ball rolling.


Also create Google Posts , this is a feature available on Google My Business listings to share your news, new products, events, etc. As on social networks, you can attach photos and text as well as a call to action. Take the opportunity to attach the link that leads directly to your online reviews!


All of these best practices allow you to collect new customer reviews , but above all to improve your local SEO. You will then benefit from better visibility!


How to collect new customer reviews in store?

3. How to collect new customer reviews in store?
To complete your initial online steps, carry out various actions in store. Here are 3 effective tips for collecting reviews at the point of sale:

Train your teams to intervene so that they verbally encourage your satisfied customers after a purchase to leave a comment on Google.

Disperse QR codes at points of sale via banners or posters that link directly to your customer reviews. Have fun visually to catch the eye and curiosity of your visitors. Make them want to share their experience.

Provide tablets throughout your points of sale to allow your customers to express themselves. Run campaigns that are visually appealing and with messages that encourage action, such as “your opinion matters to us”.

In any case, there are many collection methods, test and repeat to continue increasing your online visibility.


Conclusion