Google introduced Social Advertising

[billal hossen]

For example, thanks to the use of circles, when you share content on Google Plus, you can decide which circle to share it with, thus diversifying the content. In the information of your profile/G+ page, you can insert the link of your website or that of your company, with many advantages for positioning . Hangouts allow you to send photos, messages and video calls in an innovative way and the connection with YouTube makes it possible to broadcast live streaming of a conference, an exhibition, an event.



This means that a business can present their G+ posts as banner advertising on the Google Display Network.

After an initial testing phase, starting from April 16th 2014, anyone with a G+ profile with at least 1000 followers can promote their posts on their Google AdWords account, activating a Display campaign that focuses on “engagement”.

The advantages are obviously twofold for Google: the company that intends to use this advertising medium must acquire 1000 followers and then activate itself to feed its own G+ social network and then it can promote its posts on Google AdWords, filling Google's coffers!

3. Google Revolutionizes Search with Social Search
This is a search mode that provides an integration of G+ content france telegram data and organic results. If a user logs in with their Google credentials, they will also be able to see in their organic search results from the profiles and pages they follow on Google Plus and other social networks connected to it. So when searching, if the people we follow or are part of our social network share links compatible with what we are looking for, they will appear in the results, regardless of their natural position. Here is the in-depth analysis ofSocial Search

With more user data and more people logged into Google all day, search becomes much more personalized.

But what does Google do with all that data? The main source of revenue for Google is targeted advertising . The more Google knows about our personal data, preferences, our online behavior, the more accurately it will propose ads targeted to our interests.

And that's where Google has a clear advantage over Facebook and Twitter: the largest online advertising network in the world , with millions of sites running Google AdSense ads.