If you are the type of person who follows influencers, you have already noticed a new trend among them: the Daily profile.
But what is this new type of behavior between them? Why are they doing this?
If you are also curious to understand more about this new behavior of influencers on Instagram , check out the content we created below!
Understand if Instagram has changed
Understand if Instagram has changed
Has Instagram changed?
If you also feel like Instagram isn't the same anymore , you're not alone in that perception.
The platform, which was once the epicenter of digital spontaneity, has been undergoing a remarkable transformation in recent years.
And it is through TikTok, the new social media craze, that an emerging trend has been gaining prominence: “Instagram Daily”.
But after all, what are these “Dailys” created by influencers and why are they capturing the attention of Generation Z ?
The downfall of traditional Instagram
Before we explain precisely what Daily profiles are, let's take a look at Instagram.
In a scenario where the relentless search for perfection and the concept of “ instagrammable ” have become imperative, the essence of the platform has gradually been lost.
The constant pressure for meticulously structured photos with a consistent color palette has become the norm, distancing ordinary people from sharing their lives authentically.
In the midst of this search for perfection, Meta , the company behind Instagram, has increasingly invested in aggressive advertising, reducing organic reach and transforming the platform into a completely commercial space, where you can't go a single day (if you access Instagram) without receiving a flood of " ads " - whether direct or indirect.
The dilemma is clear: while Meta makes a profit, most users don't find a way to make money without becoming an influencer by selling their credibility to brands.
The rise of TikTok and the quest for authenticity
TikTok emerged as a new haven, initially captivating the younger generation with its focus on dances and challenges.
However, the real revolution came when content creators gained armenia phone number data prominence, showing that creativity and authenticity could be the key ingredients for success on the platform.
Unlike Instagram, TikTok values mass, organic virality, providing opportunities for everyday people to share their lives in authentic ways.
While Instagram tried to compete with Reels, Meta launched Threads , but old problems persist, from low-quality photos to glitches in video editors and lack of security for users.
Understand what daily Instagram is
Understand what daily Instagram is
Understanding what Instagram Daily created by influencers is
In this context, the “ Instagram Daily ” trend emerges.
In search of the nostalgia of a pre-Meta Instagram, Generation Z created this modality where people share content as if they were in 2015.
Photos without stylized poses, candid videos, intimate life content and authentic stories, creating a recovery of the platform's original essence.
Whoever creates a “Daily” is not looking for fame, influence or profit. It is an attempt to bring back Instagram’s original purpose: to be a true social network .
Surprisingly, nostalgia is particularly appealing to the 15-22 age group. However, aware of Instagram’s shift in focus to paid content, Generation Z is using TikTok as a means of communication, explaining and promoting this new trend.
Influencers and the uncertain future and the possibility of new platforms
The “Daily” brings back a time when it was common to post photos of unfiltered food and meaningless landscapes.
Interestingly, many Gen Z creators didn’t even live through this era, but they feel nostalgic through this trend.
The search for a new photo network, which values relevance and nostalgia without worrying so much about commercial dominance, becomes an open question.
Will we see the emergence of a new platform that will fill the void left by Instagram? The answer, perhaps, lies in time or even TikTok.
With this new proposal, the question remains: will Instagram Daily continue to grow or will new alternatives emerge?
The future of social media is uncertain, but the search for authenticity and nostalgia for a less commercialized time are shaping new trends, and only time will tell how this new behavior will evolve.
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