Choosing a suitable marketplace solution

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A combination of these three formulas is also possible. Then, some marketplaces prefer to specialize in the supply of a single product or operate only in a single sector of activity. Others, on the other hand, intervene in several areas and offer a wide range of products or services. They are called general marketplaces, as opposed to vertical marketplaces.


Finally, there are marketplaces on which the operator vp design officers email database limits himself to his sole function as an intermediary between buyers and sellers. However, on another category of marketplaces, the operator mixes with the mass of sellers and sometimes with those of buyers to sell his products or buy those of other sellers. It is therefore up to each operator to choose the model that suits him according to his aspirations.


To implement its project, the operator can use two types of solutions: the open source solution and the SaaS software. The latter option offers more freedom in the design of the company's platform and features, but its use requires that the operator has proven development skills. The open source solution is a turnkey solution that allows the operator to make modifications to an already available model and therefore does not require any special skills.