Anything you can measure in the email

[rokassha.k.h@11]

Sorry to be so blunt, but most unsuccessful email campaigns are usually because the companies in charge are pretty stupid.

For example, I still remember an email last year that a company (whose name I will not reveal) sent me with its new catalogue of offers.

He did it on Holy Thursday at 6:00 p.m., and yes, he was on vacation, like half of Spain!

If that email had been sent a day earlier or directly on the following Monday, I am sure that the profitability would have changed by several orders of magnitude.

Measure everything
measure it… and anything you can measure as a result of the email, too.

To do this you will have to stick with Google Analytics and argentina mobile phone numbers database perhaps Google Tag Manager or Enhanced eCommerce, but it is worth the pain and investment.

Be really periodic
Another fundamental aspect of email marketing is frequency. Be careful, you don't always need to send "on Tuesdays at 10:00" because that would mean losing out on seasonality, a long weekend or a special date.

What you do need to keep in mind is that if you send “1 shipment per week”, it should be one shipment per week, no more, no less, and the days and times should be consistent with what you want to achieve.

Don't bore me
Anything that involves sending more than one shipment a week will only work at specific times or with very personal projects.

In other cases, you risk boring the sheep.

In fact, it will be much easier to capture the attention of a like-minded user, so focus on this “fine-tuning” rather than mass mailings.

Always give added value
Every time you launch a campaign, ask yourself this question: Would I open and click on this email?

If the answer is yes, go ahead! But, if the answer is no, you will have to review the work, of course…

Respect privacy
That is to say, always, always, always put a link so the user can unsubscribe and check that it works, allow the user profile preferences to be changed and, above all, be totally honest and transparent, this way you will be closer to your goal.

Don't spam
Yes, I know you're going to tell me that you don't spam in your marketing strategies, but you'll know as well as I do that there are many users who buy databases of dubious origin or send mass invitations on LinkedIn to then have the email.