So when we presented to a client, a lot of our clients weren't local

[nishat@264]

Like we would actually have to mock it up. You know, we would FedEx it out. Yeah. So the deadline became when FedEx would come to overnight it or even like if we really push on deadline getting to the airport to FedEx it. Right. So the one thing I like there is like there was some sort of ebb and flow to the work because then you were done and you really couldn't do anything that you got the client feedback again, as opposed to now where everything is instant and digital and, you know, and so one thing I try to do is make

sure there's still an ebb and flow to my work. And it's not just constant output, but the thing I don't miss, I'll tell you what I don't miss because I've also written 32nd radio ads. I used to write it for a car company name and it was like, I think it was like 22.5, but then 7.5 for the disclaimer or 8.5 or however the numbers or something was very specific.

And so now, like on how I made it marketing, when people cyprus whatsapp resource ask me how long is an episode, I just tell them, it's as long as it needs to be. I love you know, I love that there's no media buy. It's it's as long as it needs to be. So for you, what do you what do you most and least miss and how do you apply that to your work today?

Carlos Cantu: Well, yeah. So I think it was very easy and and a lovely thing that you were able to write the whole story. So you knew how it was going to start and how it was then and, and that was it. So the brand created its own story, right? It was very difficult. Yeah. So some people will would call to that small number on the back of the package to tell, Hey I don't like your advertising, but maybe 1020 and if you were very, very good, maybe a few of your friends would tell you, Hey, I like that.

I think it's funny or whatever, but this was the whole story was written by you, you know, like you, you, you this is how the story starts. These sub historians. And that's a brand. Not a lot. These the brands don't own their own story. You know, they try to jump in and be part of the conversation and jump in and be part of the story.

And in the best case scenario, you trigger story as a subbrand and then you let users take it from there and maybe you're part of it. So that makes it much more challenging. Also also makes it more exciting to me nowadays. But but it was nice when you were the storyteller, going back to what we were saying off camera, and which is that I love being or I like being a storyteller.