The gap is a fact

[Arzina222]

And where Jeroen Boschma indicates during the expert discussion that young people see through misleading advertisements and sales strategies en masse, Herremans frowns for a moment. That he has a point is proven by the presentation of the PIRA award at the end of the congress. An award that is presented by the Weet Wat Je Besteedt foundation and that is intended to encourage brands not to make misleading advertisements. This is because there is still a large group of young people who get into debt due to misleading messages.


According to Trendwolves' prediction, the generation gap will only widen in the coming five years. On one side of the ravine are the old hands who no longer understand how things work. And on the other side are young people with a 'warrior' mentality, and women in the lead. In any case, it is certain that Euroforum would do well to secure its demise now and put the Trends in Kids and Youth Marketing Congress completely in the hands of the youth next year.
t is coming. It is that tone, that non-verbal cue that warns me of possible “danger”. We take the importance of tone of voice for granted. Just think of old-fashioned real-life conversations. 90% of uganda phone data communication is non-verbal (or so they say). A person’s voice, tone, body language and facial expression determine the impact of the message. What remains of that when communication shifts from offline to online? Not very much, I can tell you. In fact, only the tone of voice remains. There goes your impact! Yet the tone of voice is crucial for the impact of your online message:

It sets you apart from your competitors. Tone of voice is a powerful secret ingredient in your branding strategy.
You build a relationship with the customer. Have you ever read a story where you can almost hear an author talking? You give such an author a face – and that is the effect you want to achieve. We enter into relationships with people, not with companies. And certainly not with texts.
It prevents existing customers from becoming alienated. You have to keep the relationship with the customer warm, otherwise you will lose her. An appealing tone of voice keeps the relationship lively and relevant.
The tone and voice are like the cookie with the coffee
When the sun showed its radiant face last weekend, I rushed to the nearest terrace to settle down on a lounge sofa. After the first sip of my coffee, a feeling of emptiness crept over me: the cookie was missing! Some things in life simply belong together, even though they are two completely different and completely independent things. The tone of voice is used as one concept, but actually consists of two completely different elements that can essentially exist completely independently of each other: namely the tone and the voice .