How Often Should You Send Newsletter Emails?

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rabia198
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Joined: Tue Dec 03, 2024 6:53 am

How Often Should You Send Newsletter Emails?

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It should be clear by now that email marketing is a vital tool for promoting your brand. But how many newsletters should you publish and how often?

If you send too few emails , you risk losing sales opportunities. If you send too many , your newsletters will become annoying, generating spam reports, damaging your contact list and causing delivery problems.

This post will help you determine the ideal frequency for your newsletters .

How many newsletters should I ghana business email list send per month?
In general, you should send a maximum of 7-8 emails per month, or 1-2 per week . If you're wondering about the best day and time to send a newsletter, we've created a post about that as well.

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According to our information and research, however, there are no absolute truths. It all depends on the message .

The real question is: how much content do you have and what do you want to communicate?

Prioritize Quality Over Quantity
According to DMA Consumer Email Tracker 2019 , almost half of users who unsubscribe from newsletters do so because they receive too many messages from the same company. Only 43% unsubscribe because the content is irrelevant.

How many newsletters should I send per month?

That is why planning is so important .

It's fine to send alerts , occasional emails related to a temporary event such as a Christmas message announcing the office closure for the holidays. But for your other messages, create an editorial calendar and start sending one email per month or, even better, one email every two weeks . As long as the content is relevant, this frequency will be suitable for both B2B and B2C brands.

Give Your Audience What They Need
You should do your best to give your audience what they really want to receive. For example, most people subscribe to commercial emails to receive freebies or promotions. So why not include some in your campaign?

How Often Should You Send Newsletter Emails?

Combine informational and promotional emails to make the content interesting, educational, and valuable to your audience. If your emails are relevant, users will be more likely to open, read, and click through regardless of the frequency of your newsletter.

To understand what your subscribers want to see in their inboxes, look at open and click rates . and ask for feedback. Don’t be afraid to “annoy” your readers ; they have given you express consent to receive their messages. Just be sure to deliver what you’ve promised in return for their permission.

Tips for Setting Email Marketing Frequency
How Often Should You Send Newsletters?
While every brand is different, there are some best practices when it comes to marketing email frequency.

1 – Allow readers to select how often they want to receive your emails
Give readers an alternative. At the bottom of your message, you can insert a link to the preference center .

You may put a lot of effort into creating a newsletter for your subscribers, but they are probably receiving emails from many other brands every day . That's why they should be able to decide how often they want to see your name in their inbox.

2 – Observe its content
Your goal is to send a large number of messages, so you should use a dedicated email marketing tool . Gmail and Outlook will only bring problems, both in message display and delivery rates.

Professional email marketing platforms allow you to create messages tailored to your brand identity, send them securely , and view detailed statistics at the end of each campaign.

Using these tools is very easy , even for those who do not have knowledge of computers or programming languages.

3- Evaluate your shipments and check the statistics
The wrong way to manage email marketing frequency is to proceed mechanically, ignoring audience reactions.

Your audience, product, and goals are unique so you'll need to experiment constantly in the early days of sending newsletters. Over time, you'll get to understand the tone of voice, subject line, and content that your subscribers are likely to appreciate.

Conclusion
Spending time developing an email marketing plan pays off. It's the only way to generate a send rate that matches your content .

Bottom line: Send 1-8 emails per month, at a rate of 1-2 per week . Use a professional email marketing platform and take care of your content. And make sure your messages look like messages you would want to receive and read .
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