You can read more about the MRACE® model here.

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Microsoft Advertising as part of the MRACE® model
Like Google advertising, Bing advertising is particularly effective in the Reach and Convert stages of the MRACE® model. Keyword advertising directs ready-to-buy audiences, information seekers, and audiences searching for your competitors from Bing to your company's website.

We recommend starting with the warmest and most ready-to-buy audiences to ensure your advertising is effective from the start. You can then scale your advertising to colder audiences to increase your profitable revenue.

However, not all consumers are ready to buy right away, which is why remarketing at the Convert stage is important. We retarget ads to users who have already shown interest but have not yet made a purchase or requested an offer.

Your company is no longer completely foreign to these people, and at this stage you can, for example, directly direct the consumer to make a request for quotation. Microsoft Advertising also enables indonesia phone data display and native advertising within Microsoft's extensive network.




Case example: Significantly better profitability on Bing search engine compared to Google
One of our industry-leading B2B sales clients does search advertising on both Microsoft and Google search engines. There is very fierce competition for the best ad placements and visibility in the industry.

Search advertising works well for the company and brings in a significant portion of the company's total sales:

When comparing different search engines and their advertising profitability, Microsoft Advertising stands out. The advertising ROAS (Return on ads spend) has been more than twice as good for several months. ROAS in Google Ads has been 700% and in Microsoft Advertising 1500%.
In addition, with this company, Microsoft Advertising brings in about 15% of what Google Ads does, which is relatively more than what the Bing search engine market share is in Finland.
Thus, Microsoft Advertising has brought an excellent addition to advertising channels while improving the overall profitability of advertising.