Improve your measurement

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If, on the other hand, you don’t create content for your site based on buyer personas, but instead use the material obtained from buyer personas directly in advertising, the purchase path of visitors directed to your site will be quickly interrupted. Imagine if you saw an ad for a product you need. It promises exactly the things you want from that product. You click through to the page from the ad, but now none of the things you want are mentioned on the site. If the product is valuable, you won’t make the purchase.

If you don't create paid advertising copy based on the content of your website, your advertising copy won't speak to your buyer persona. In this case, you won't arouse interest in the target groups that are most important to your business.

You can track in real time how marketing is contributing to your business goals and how you are achieving your marketing goals when you have good measurement. Usually, the success of a strategy can only be determined when enough time has passed and you see whether you got where you wanted to go with your strategy. Measurement also makes it easier to communicate the progress of the strategy to all management .

However, with measurement and KPIs, the success of the strategy can be monitored and evaluated from day one when the strategy is implemented. This provides important information about whether netherlands phone data changes to the strategy should be made over a certain period of time, as the strategy is always only the best view at that moment of how you will achieve your goals.

Download the guide to getting started with marketing measurement:



Download the guide here.

Let your strategy guide your actions and track your goals weekly.
A marketing strategy is a daily tool that guides your and your team's operations and your company's marketing. That's why it's important to monitor the progress of the strategy, teach others how to use the strategy in their own work, and ensure that the strategy is implemented in the right way. This way, you get the real benefit from your strategy work.

A strategy document should not be such that it is painful to return to it. In this case, the strategy is not concrete enough, but raises different questions and interpretations when reading it. A marketing strategy must be a clear and concrete plan for how your marketing needs to be done now, so that you will succeed in the future operating environment better than you do now.