Off-Page SEO: Let a third party help you in the search engine ranking battle

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A complete SEO strategy must take into account both On-Page and Off-Page layouts: the basic SEO settings and content marketing strategies shared earlier can be classified as On-Page SEO – that is, a controllable search engine that occurs on the site The purpose of optimization is to allow Google to more accurately judge the value and ranking of a website; and Off-Page (off-site) SEO, as a follow-up to the former, is also a consideration that cannot be ignored in Google's algorithm.

You can think of Off-Page SEO as a tool that uses external resources to establish the authority of a website. For example, website content is shared by third-party platforms or users, etc., and leads users to the original website through backlinks (Backlink), thus touching on what the algorithm focuses on. Relevance, credibility and authority. On the contrary, websites usa whatsapp that fail to make good use of Off-Page SEO will encounter greater resistance in competing for rankings. Although establishing backlinks is not the only consideration for Off-Page SEO, it is undoubtedly a relatively important part. Google has also publicly certified that this is one of the three major factors that affect search engine rankings , so there is no plan for off-page backlinks. Linked SEO is often difficult to achieve the expected results.

What kind of backlink or "shared" model will achieve the best results?

One of the main purposes of Off-Page SEO is to build public recognition of the brand. The most common way is to display backlinks to your own website from websites that are authoritative, popular with users, or highly viewed to attract traffic and optimize Value in the eyes of search engines, thereby increasing competitiveness in the ranking war. Therefore, the quality of links is particularly important. Do not try to attract a large number of low-quality backlinks from websites with low recognition. Not only will it not help the overall SEO performance, but it may even be counterproductive and be labeled by search engines. Content or website that has no value.