Telemarketing services are services that act on behalf of companies in obtaining business appointments over the phone. Fee structures are mainly divided into the following three types:
Performance-based
Fixed remuneration type
Call charge type
Here we will introduce an overview of each service and its fee structure.
Fixed remuneration type
Fixed-fee telemarketing services are services that handle telephone sales for companies to obtain business opportunities with new customers for a fixed fee regardless of brazil telegram phone number list the outcome. Since the cost does not vary depending on the outcome, it is easy to manage the budget and you can receive stable service, but the disadvantage is that the cost-effectiveness is poor if there are few appointments. The cost is about yen per month.
Success-based fee
A fee-for-performance telemarketing service is a system in which you are paid if you are successful in securing an appointment. Usually, a set amount is paid for each appointment, and a fee is paid for each result. The amount and conditions of the fee vary depending on the contract, but it is generally determined based on the number and quality of appointments. The downside is that you may secure an appointment that does not lead to a business deal, which can make it less cost-effective. The cost is around 10,000 to 20,000 yen per appointment .
Call charge type
A call-based telemarketing service uses a list to make calls, allowing you to approach your target customers in a comprehensive manner, and you pay according to the number of calls you make. The advantage is that costs are lower than with a performance-based service, but the disadvantage is that costs are incurred regardless of the outcome. The cost is about 100 to 300 yen per call.
Points to consider when choosing a telemarketing service
When choosing a telemarketing service, it is important to compare the track records of not just one agency but multiple companies. By looking at the track records of different companies, you will be able to determine the service that best suits your needs. Here are some points to consider:
Pricing structure
Understand the agency's fee structure and compare it with your company's budget. Choose an appropriate fee structure, such as a commission-based or fixed fee structure.
Proven and reliable
By checking the track record of the telemarketing agency, you can understand the areas in which the agency specializes. If the majority of their track record is with B2B companies, you can assume that they have a wealth of knowledge necessary to secure appointments for B2B companies. Check their official website or make inquiries to check their past track record and client reputations, and choose a reliable agency.
Industry and product knowledge
When choosing a telemarketing agency, check whether they have experience in industries and products similar to yours. If they have a lot of experience in the same industry, they should have a wealth of industry knowledge and an effective target list.
Services offered
Some telemarketing agencies offer services other than just getting appointments. Make sure to check if they offer any additional support or services in addition to getting appointments . Example:
List creation, effect analysis, customer management
Sales talk analysis, support for building a telemarketing team
Follow up with existing customers and unearth dormant customers
Support System
Check the support and communication systems of the agency to see if you can expect smooth operation. With the right support, you can solve problems and deal with issues smoothly.