If it's unclear, everything risks collapsing. When you present your project to a web agency, you shouldn't expect them to guess what you have in mind. Every detail must be clear. Imagine what would happen if you just said “I want a site that converts well”… What does that mean? Conversion for sales, subscriptions, leads? What is your growth goal, your technical constraints, your user experience preferences? Don’t overlook any essential information. Advice : Don’t write a brief as a two-line summary.
Be specific, because every detail counts. If you need estonia phone number database a UX redesign to improve a user journey, say so. If site speed is important to you, mention it. An agency that doesn’t have all the cards in hand risks delivering a project that misses the mark. Selecting the web agency: compare like with like Once you have your needs well defined and your briefings sent, you will probably receive various and varied proposals. And here, the important thing is not to let yourself be blinded by the lowest budget or the most sales pitch.
It is not simply a question of cost. Take a step back. You must be able to compare proposals on solid bases. Certain criteria are decisive, such as: Their technical expertise (do they really master the technology you need?); Their working methodology (how do they manage the unexpected?); Or even their transparency (we don't want hidden costs). This is also the time to properly assess their ability to integrate into your work rhythm. Are they flexible, able to work in sprints if necessary, or rather rigid in their approach? Knowing what to expect from the start will save you a lot of disappointments.
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