Are you starting to get your first results? Congratulations. Now it’s time to analyze. Don’t let your retargeting ads go untracked!
To better understand your results, you can rely on certain benchmarks. For example, have you used Google Ads? In the B2B sector, the average click rate is considered to be 2.41% for Search and 0.46% for Display banners.
Not on target? Don't panic. First, look at how you're achieving your goals, and use the statistical tools to understand your audience's journey. You'll need to carefully monitor your dashboard to measure your results, and define adjustments or additional A/B tests if necessary.
More concretely, we invite you to follow certain uae email list precise KPIs, depending on your initial objectives:
Do you have a brand awareness goal? Measure the number of impressions, CPM (cost per 1000 impressions), engagement rate, etc.
Do you have a lead generation goal? Analyze the number and rate of clicks, conversion rates, cost per lead, etc.
Examples of retargeting campaigns
Retargeting your site visitors
Who is it for? For marketers who are just starting out.
Goal: To bring back visitors who were not converted to your site during their first visit.
Strategy : push for conversion thanks to one of your “top contents”. For example, at Plezi, we have this guide “ B2B marketing automation: action plan to generate your first results in 1 month”
Target: Internet users who have visited the website in the last 3 months.
Platform : Facebook or Linkedin depending on the target.
Budget : 200 euros / month
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