Keyword and Ranking Reporting

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These different points are a great overview and provide an easy-to-understand summary of your site's overall health and any specific technical issues it may be experiencing. You can learn more about thematic reports here .

The overview you find on the main Site Audit dashboard is especially useful. When reporting to clients and managers, they often don’t need to (or simply don’t want to) get into too much complexity. Present a CEO with a list of 404 errors, and you’ll get a blank stare. It’s probably best to start with a clear, easy-to-read summary: that’s what the dashboard is for.

Often, it's enough to keep it simple and show a snapshot of overall technical health, especially if your job is to report success. Typically, from a technical perspective, that success is evidenced by a very low number of technical errors.

At the top right, you can export data from the Site Audit report directly into Google Data Studio.

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The SEO community is often divided when it comes to bc data singapore discussing whether or not we should continue to report keyword rankings in our SEO reports. Rankings are a long-standing metric, and in some cases, it’s hard not to use them to measure the success of an SEO strategy.

Ultimately, higher rankings should mean more traffic and conversions; but it’s often a little more complex than that. If you’re ranking for something that doesn’t match, those keywords won’t drive conversions.

Regardless, some clients will expect to see their rankings increase, sometimes at the level of a specific keyword. There are a few different approaches you can take here. The one we recommend is to combine keyword rankings with a clear indication of overall organic visibility.