Marketing automation (MA) implementation steps

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Of course, these are just averages. Many factors affect conversion rates: website design, user experience, quality of content, attractiveness of offers, etc. Use the averages as a guide only. It is entirely possible to get a higher average.

Difference from CTR
CTR (Click Through Rate) is the ratio of the number of times an ad or link was clicked to the number of times it was displayed. It is calculated using the following formula:

CTR (%) = Clicks / Impressions x 100

CTR is calculated as the ratio of clicks to impressions, while CVR is calculated as the ratio of conversions to visitors. The difference is that CTR is primarily used to evaluate the performance of an ad, while CVR is used to evaluate the ultimate success of a site or campaign.

What is causing low conversion rates?
cvr_optimization_declining_factors
If your conversion rate drops significantly or does not increase as much as you would like, there may be some factors or reasons for this. When aiming to increase or improve your conversion rate, it is important to understand in advance what factors are involved.

There is a mismatch with user needs
First of all, if there is a big discrepancy between the information or products that users want colombia whatsapp number database and what is being offered on the website, they may not convert.

For example, if the title or keywords do not match the content of the article or content, the person may be attracted by the article title in a search engine and visit the website, but the content may not be what they expected and they may not convert. The same is true if there is a discrepancy between the copy of the listing ad and the content to which it is linked.

The higher the expectations created by the article title or advertisement, the higher the number of sessions will be, but the number of conversions will be lower, resulting in a significant drop in the conversion rate.

Poor navigation and inability to lead to conversion page
Next, there are many cases where users are not guided well from the customer acquisition page to the landing page, causing them to abandon the page midway. Even if the content is complete, if the access to the page or form that ultimately leads to conversion is poor, users will not take action as expected.

It is a good idea to check whether you have prepared a link that leads to the conversion page and whether it is placed in the appropriate location.