Understand everything about what a Social Media Manager professional does!

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The job market has changed a lot since the arrival of the Internet. New positions have appeared, while many others have ceased to exist. And nothing better illustrates this change than that of social media manager: the profession that leaves many parents and grandparents without understanding what their children and grandchildren actually do.

If you want to understand what this professional does, you've come to the right place. Today I'll tell you what a social media manager is, what functions they perform and the professional qualities required of them.

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What is a social media manager?
With the emergence of various media and the growing mexico mobile number database number of online users, the need to channel marketing actions on Internet platforms has become increasingly urgent. This is how the social media manager was born – the person responsible for designing a company's strategic plan on the web.

This professional plays a fundamental role in the digital world in which companies currently find themselves. Their main responsibilities are to plan, introduce and lead a brand's strategy on social media .

Despite being a recent profession, the social media profession is already in high demand by companies concerned with their online positioning. Brands are increasingly realizing that social media operations should be left in the hands of experts rather than managed by anyone under any criteria.

This recognition has encouraged the search for specializations. Many digital marketers have been focusing their practices in this area.

But it is worth highlighting that, like all professions arising from digital transformation, the knowledge of the social media manager is constantly being updated. The professional is always on the lookout for new platforms, applications, tools, content formats and much more.

What activities does the social media manager perform?
Saying that a social media manager plans, introduces and leads a strategy may sound quite inaccurate if you don't know the day-to-day running of social media. For this reason, I will tell you in detail what functions this professional performs.

Market analysis
This is defined as the main step of a social media campaign. Here the market is studied on a research scale. The professional identifies who the company's consumer is and designs a persona based on the channels they frequent, the content they consume, what they search for on the networks, etc.

This analysis allows you to direct specific actions and campaigns to the ideal target audience, using the most appropriate social media. It also helps define the brand's voice, choosing the best tone and language according to the audience profile.

Content creation
Content: the icing on the cake of social media. Social media is the content generator for each active media outlet of the brand. Its role is to determine what will be published on each channel, in what format and how often — all of this is specified in an editorial calendar .

Selection of tools and applications
When managing various social networks, it is often necessary to use auxiliary tools and applications. These platforms collaborate in activities such as scheduling posts, monitoring mentions and public reactions, analyzing metrics such as engagement, reach and impressions, among others.

Thus, it is the role of the social media manager to choose the tools and apps that will help in the tasks.

Developing a crisis plan
Brands that are on social media are prone to criticism. A dissatisfied customer, a mistake in a communication campaign, content that someone didn't like or worse: falling into the clutches of trolls and becoming a victim of memes.

Being prepared for these types of situations is essential, and this is precisely the job of social media. They create a plan that can be applied in these moments, such as responses to the public and positioning the brand in the face of the crisis, all in order to avoid a possible bad reputation for the company.

Budget management
Social media is responsible for the company's financial resources directed towards social networks. Its function is to manage and allocate money based on the investment in campaigns and advertisements made. Budget management requires organized and documented control, as well as daily monitoring of spending and the results obtained.

Monitoring and evaluating results
Every social media strategy must have one goal: increase engagement , generate conversions, increase brand mentions...

Social media is directly aligned with the company's purpose on social networks since its main attribution is to evaluate whether this has been achieved.

For this reason, this professional monitors and analyses the ROI (return on investment). Their role is to interpret, based on the data collected, whether the activities carried out on social networks have been useful in achieving the brand's main objective or whether it is necessary to correct errors and improve the strategy's weaknesses.

Qualities of a social media manager
The profile of a social media manager is quite strategic and, therefore, requires qualities related to analytical capacity and extensive knowledge about social networks and their available resources.

Having good communication skills is also very important, once the professional creates content tailored to the business's clients.

Acting under pressure and adapting quickly to changes are skills expected of social media professionals, who often have to make quick and unexpected decisions.

In addition, you must be a great connoisseur of the sector of the brand you work for.

The social media manager is an expert professional, with fundamental strategic functions to guarantee the success of brands on the Internet. For this reason, they are increasingly sought after by businesses in various segments, and everything indicates that they will continue to be so for a long time.

If you want to learn more about social media, download our free e-book Social Media Kit right now and learn the best techniques for marketing on different channels.