In a fast-growing industry, CRM marketing has become the main tool for setting up communications. With the help of a database, you can analyze the user experience of clients and make an offer as attractive as possible for a specific person. For high-quality interaction, marketers have developed effective mechanics.
Personalized mailing
Discounts are a great tool for retaining users. They are especially tempting in the grocery basket — products that make up the consumer's daily diet. Using CRM, you will find out which products your consumer orders most often and offer them promotions on products from the list of favorites.
This will have a good effect on retention (why communicate uruguay consumer email list somewhere else if I have a discount on my favorite Denver steak in service X?).
Send out newsletters about discounts through channels that are familiar to the user; this has a positive effect on the open rate and conversions.
This is how the Magnit chain of stores works with personalized newsletters:
Notifications about stages of work on the order
Sometimes customers forget that a delivery is coming to them, sometimes they panic that you forgot about the order. Notify the buyer about all stages of processing the valuable cargo. This is especially important for express delivery: the customer expects a pack of chips as quickly as possible, before the beer warms up.
This is how the Yandex.Lavka notification system works. The service notifies about every action - from the start of order assembly until the courier arrives:
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