Its essence still comes down to commenting and mentioning the brand.
But how is crowd marketing different from outdated spam advertising?
How to use it alongside other tactics to promote a brand or new product?
Today's article is about this.
Crowd costa rica phone number library marketing (from English crowd – crowd, marketing – advertising) is a form of guerrilla marketing.
Its essence is interaction with the target audience on forums, social networks and blogs.
The analytical company Nielsen confirmed the importance of this area by conducting a study of the advertising market in 2017 .
The figures prove that when purchasing a new product, consumers trust the following channels:
Кому больше доверяют потребители
Каналы которым доверяют потребители при покупке
Image source –
Despite the large number of custom reviews, people still tend to listen to outside opinions when it comes to purchasing.
Nikolay
You don't see it yet, but it's there! Find out how SEOquick will give you traffic
We will intelligently set up context on Google AdWords with fat traffic and a high percentage of return on investment.
We will carefully select the type of advertising that will be relevant to your business and will bring profit.
Our targeting always hits the mark!
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
The Past and Present of Crowdfunding Marketing
Prerequisites for the emergence of crowd marketing.
Tools that are used at the current stage of development of this industry.
The new direction of advertising appeared naturally during the period when Yandex and GOOGLE began to fight against irrelevant, thoughtless use of links.
Search engines have begun to penalize for “running” standardized messages through forums and blogs.
In response to this, instead of templates, communication techniques were developed that were as people-oriented as possible.
The main tools of crowd promotion are useful comments and mini-posts on thematic platforms, for example:
expert advice;
detailed answers to questions;
detailed testimonials;
posts with processing of negative reviews.
Content may contain a link to a website or a brand mention.
But the main thing is that it must HAVE VALUE for the average consumer.
In 2013, the first website appeared that provides crowdfunding services – referr.ru.
Nowadays, a number of services specialize in complex guerrilla marketing and purchasing natural links.
Plus, there are freelancers who, for a fee, will mention you on forums and social networks, one-time or daily.
At the same time, crowd marketing solves new and new problems using different platforms.
More details about this below.
