You could explore secret sales just for SMS subscribers. Set up an SMS alert that gives customers a time to buy your range of Mother’s Day products at a lower price. Make an offer they can’t refuse and combine this with a sense of exclusivity – there’s nothing worse than the fear of missing out.
Get creative with interactive content
What does your customer base say about your brand? Are they list of japan whatsapp phone numbers fans of bold, cutting-edge marketing or always looking to stay on top of the latest trends? Maybe it’s time to bring a little personality to your customer communications and see how they respond.
The best way to experiment with this is through two-way SMS . Why not give your customers the freedom to tell you what they think directly with incoming SMS? You could build your seasonal campaign around user-generated content with a challenge to share a photo and a one-word caption that captures their feelings about Mother’s Day. Or even incorporate simple interactive elements, like a weekly quiz or mood check – either way, empowering customers to respond to your messages could be the key to unlocking a deeper level of brand loyalty. Create a sense of interactivity and engagement with your brand that they can be proud of.
Play to your strengths in your Mother's Day marketing strategy
It’s all well and good coming up with a new concept and offering attractive incentives. But without a solid foundation of knowing your audience and what they need and want from your brand, your SMS marketing strategy could be all or nothing.
