4. Show that you have a virtual store

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In all content you must show that you also have the option of your virtual store, and that at any time the visitor can enter and make the purchase.

After all, the best salesperson is the one who shows the product at the ideal time.

To do this, you must always invite or show that there is an action available for the visitor to take. This would be the CTA (call to action) , which can be created in different ways.

Here I will mention some of the most common ones for virtual stores.

Internal links
Remember when we talked about links that can lead to related content in case the visitor still has questions about the topic?

The same applies to inviting people to learn about the products.

For example, if Barba Brava were to make a content about "using beard oils", it would be interesting for them to share the link so that the visitor enters the page of that product when the word is mentioned, like the example below.

convert visitors into customers - barbabrava site text

CTA Banner
Banners are placed in the middle or at the end of the article and are more focused on sales.

Here at Rock Content, we use banners throughout our blog china phone data content (as you can see in this post), which brings great results for our conversion rate.

You can also show related products that the person might be interested in, or products purchased by people who had a similar interest as the visitor.

Each visitor will find their own path through your website, but it's important to clearly show them their options and help them navigate the path you've chosen.

To better understand how many people click on each CTA and the path they take, you can place tracking codes on your CTAs.